Public relation

Public relation Introduction In present day society an organization’s reputation and appeal are some of the most important aspects ensuring a competitive edge and the benefit of continuous growth. It is really important for an enterprise to make a name in its environment as it instils a sense of patronage among those it serves best.Advertising We will write a custom essay sample on Public relation specifically for you for only $16.05 $11/page Learn More This in turn boosts its performance in terms of increased sales or/and overwhelming profits. For this reason, organizations must depend on PR for their complete survival. (In this essay PR will be used to represent public relation). This is the basis of Public relation in any organization be it a profit or a non- profit making. The relationships between the public and organisations should be regulated in accordance with the field of application of this or that model. At the same time, it is necessary to remembers that some features of the public relations models are not appropriate for specific areas and occasions. As such, it is not appropriate for companies that are interested in improvement of their financial performance and popularity among the potential customers to use false advertising which is more regularly used for entertainment. However, there are cases of companies using deceptive advertising techniques that are, nevertheless, are not considered to be deceptive unless applied to legislature and issues where knowledge of laws and regulations is essential. The international relations should be regulated in accordance with the norms that are accepted in all countries. However, the similar tendencies in public relations sector reflect the development of the deceptive practices and their spread whereas the governments and other corresponding organisations do nothing to prevent spread of false information and other inappropriate issues. In this respect, the application of some of the publi c relations models can be questioned in terms of its effectiveness. So, the use of the press agentry model can be considered the most harmful when applied with the purpose of gaining money whereas the application of a two-way symmetric model is considered to be the most difficult though the most positive in terms of the outcomes.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More In fact, the concept dates way back that there is even a chance it could be as old as human interaction by way of communication (Wilcox, 2009, p. 40). It originated from the United States way back in the twentieth century. However, activities by bodies of the government related to the concept of public relation have their roots in Britain especially when world war two was coming to a halt. Wilcox (2009) studies the transformation of the concept through three basic functions which include: press agentry, pu blicity, and counselling. It is worth noting that these three activities still have their way in present day society. There are four models associated with public relation as a concept. Through the models we are able to appreciate the process through which the concept evolved to form what is now the present day PR in the society. It was observed that the theories had a tendency to succeed each other as complements rather than overrule each other (Wilcox, 2009). Grunig and Hunt (1984) have discussed the theories precisely and elaborately basing their arguments from their knowledge on management as stated in their definition of the concept earlier (pp. 7-8). The four models as discussed by the two principles include: press agentry/publicity; public information; two-way asymmetric; and two-way symmetric (Grunig and Hunt, 1984, p. 22). They have placed a 2-way symmetric model as the most transformed public relation theory. Here now is a summary of each individual model and its contribut ion to the society. The Press Agentry/Publicist Model The press agentry which is also referred to as publicity is one of the types of public relations as part of the public relations model that is aimed at explaining the relationships between the public and an organization. Press agents are people engaged into the process of distributing information based on this model. Press agents are known to have no time for research of any kind on their subjects, because what matters most is how best they can manipulate personalities (Harrison, 2008). As such, the most notable feature of this model is the lack of necessity for truth.Advertising We will write a custom essay sample on Public relation specifically for you for only $16.05 $11/page Learn More The similarities of this and other types of relations include the following: that it influences the attitude of public to an organization; uses one-way communication as well as the public information model; requires li ttle research as it is not based on the feedback either is the public information model. In this respect, it has more similarities with the public information model while it differs greatly from the two-way asymmetric model and the two-way symmetric models. One of the greatest examples of using the press agentry model refers to the distribution of one-way communication on the Internet. Specifically, due to the fact advertising has become sophisticated with the rise of new media, Australian advertisers create new ads on YouTube to promote the Carlton Draft bee (James, n. d., p. 139). This growing tendency to introduce advertising with the help of virtual space is, indeed, effective because the Internet users can sub-consciously receive advertising information even when they use YouTube for different purposes. The penetration to the communication space has allowed the producers to gain a competitive edge and capture greater market segments. As defined by Richards (1990), deceptive adv ertising which is regulated and controlled by the Federal Trade Commission can be treated as not being deceptive â€Å"for persons operating outside the legal context† (p. 20). In this respect, using video, audio and other media platforms that are downloaded on the Internet enables the advertisers to expand their influence on the potential customers and manipulate their demands. The Public Information Model The public information model is one of the four basic public relations models introduced by Grunig and Hunt (1984) to analyse and explain the relationships that occur between the public or its representatives and an organisation or a person that is influencing the public opinion or manipulates its awareness with some purposes.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the public information is usually used by governmental and non-profit organizations in order to make the population aware of some issues such as importance of protected sex, danger of smoking, consequences of negligence, and other issues. In this respect, people usually perceive such information adequately without doubts because government does not want to make profits by using this strategy as well as companies do by advertising. The key similarities between the public information and other models related to public relationships include the following: it has the same communication scheme as the press agentry approach and is consequently based on the one-way communication technique; it uses little research because dissemination of information is the basic purposes as well as for the press agentry model; truth is important for this model as well as for the two-way symmetric model. One of the most effective examples of application of the public information model includes the information that is aimed at persuading people not to use drugs, informs about the effective rehabilitation methods issued by the health care institutions; different funds and ministries also distribute some information. As claimed by Bongila (2003), in the late nineteenth century in the United States, â€Å"the public information model held to the belief that private gifts could be raised efficiently and with greater morality by disseminating accurate information† (p. 33). As such, this public relation theory is characterised by a one-way form of communication where information is dispensed from one end and expected to be received in another (Ward, 1995). The Two-Way Asymmetric Model The two-way asymmetric model is one of the types of public relationships introduced in the framework of the four-type model by Grunig and Hunt. Grunig and Hunt (1984) refer to this as scientific persuasion. The main similarities of this model include the key features that are also typical of the two-way symmetric model of public relations: the nature of communication includes the two ways because both the organisation and public are interested in the outcomes of the interaction; formative research and a feedback also pertain to the similarities between the two-way symmetric model and the two-way asymmetric model; the areas of application is specific for this model and does not resemble other models. The main difference between the two-way asymmetric model and three other approaches of distributing information applied in public relations is that it is strongly based on attitudes. As such, forming the attitude and perception of an organisation by the public is one of the main purposes of this model of public relations. One of the examples of application of the two-way asymmetric model is the company that conducts researches and surveys on the way one of its brands is perceived by consumers in order to change something or select another target audience. For instance, as intro duced by Davidson (1992), Persil Automatic’s success â€Å"has demonstrated a precise and continuing understanding of the attitudes and lifestyles of the women who own such a machine† (p. 52). In other words, the company collects information and uses it to promote its goods and improving its competitive advantage. The Two-Way Symmetric Model The two-way symmetric model is the fourth of the models introduced by Grunig and Hunt (1984) pertaining to the field of public relations. This model is aimed at regulating the public relations with regard to the organisation and the public being interested in solving the problems the coping with certain difficulties. The area of application of this model is a bit similar to the one used for the public information model when the approach is applied to structured companies and regulated business. Grunig and Hunt (1984) suggest that this is the best of the public relation models as it is effective, though it is hard to come by. Grunig puts it that â€Å"idealism is and always has been a central part of the two-way symmetric model of communication and vital to the development of excellent PR both theoretically and practically† (Grunig, 1992, pp. 56-57; 307). The role of PR in an organization appears to be sacred (Grunig and Hunt, 1984, p.6-8). Merging his previous agenda for the theory of two-way symmetric communication it comes out apparently, that efficient public relation was characterized by aspects of symmetry, management, idealism and its social relevance (Grunig and Grunig, 1992). This clearly gives the public the mandate to influence the organization’s behavior which is not quite practical (Grunig, 1992, p.55-61). A good example of application of the two-way symmetric mode is the corporate social responsibility when a company is involved into different activities that improve its image for the public and other organisations. At the same time, the company benefits via increase in the financi al performance. Corporate philanthropy and community volunteering are claimed to be methods used as parts of the corporate social responsibility (Kotler Lee, 2005, pp. 31-32). It is possible to see the examples of corporate social responsibility practices in every large company. For instance, environmental protection issues and charity funds as well as relations of the manufacturers with suppliers pertain to the two-way symmetric model public relations. Conclusion In the works of Grunig it is clear from the definition all the way to the four remarkable models of PR that concept of idealism stands out mostly. His two-way symmetric model brought with it a lot of reforms to the public relation department of organization to enhance a mutual form of agreement between parties involved in place of persuasion. This is a step in the right direction because it aims at making the society a better place to live in. on that note, even with its shortcomings the model should be utilized to as far as it makes sense. In conclusion, anything aimed at making the society better than it is, is a noble course worth living for. References Bongila, J.-P. K., 2003. Funding Strategies for institutional advancement of private universities in the United States: applications for African/Congolese universities. Sydney: Universal-Publishers. Davidson, M. P., 1992. The consumerist manifesto: advertising in postmodern times. London: Routledge. Grunig, J, Hunt, T 1984, Managing Public Relations, Thomson, NY, USA. Grunig, JE Grunig, LA 1992, ‘Models of public relations and communication’, in JE Grunig (ed.), Excellence in public relations and communications management, Lawrence Erlbaum Associates, Hillsdale, New Jersey. Gruning, J E 1992, ‘Symmetrical versus asymmetrical public relation’ ,in D Dozier , W Ehling , L Grunig , F Repper J White (eds), Excellence in public relations and communication management , Lawrence Erlbaum associates, NJ, USA. Harrison, K 2008, S trategic public relations: a practical guide to success, 5th edn, Century Consulting Group, Perth, Australia. James, M n. d., ‘A Review of the Impact of New Media on Public Relations: Challenges for Terrain, Practice and Education’, Asia Pacific Public Relations Journal, University of Newcastle, vol. 8, 138-148. Kotler, P., Lee, N., 2005. Corporate social responsibility: doing the most good for your company and your cause. Hoboken, NJ: John Wiley and Sons. Richards, J. I., 1990. Deceptive advertising, Hillsdale, NJ: Erlbaum. Ward, I 1995, Politics of the media, Macmillan, Melbourne. Wilcox, DL Cameron, GT 2009, Public relations: strategies and tactics, 9th edn (International edn), Pearson Education, Boston, Massachusetts.

The Tariff of Abominations of 1828

The Tariff of Abominations of 1828 The Tariff of Abominations was the name outraged southerners gave to a tariff passed in 1828. Residents of the  South believed the tax on imports was excessive and unfairly targeted their region of the country. The tariff, which became law in the spring of 1828, set very high duties on goods imported into the United State. And by doing so it did create major economic problems for the South.  As the South was not a manufacturing center, it had to either import finished goods from Europe (primarily Britain) or buy goods made in the North. Adding insult to injury, the law had obviously been devised to protect manufacturers in the Northeast. With a protective tariff essentially creating artificially high prices, the consumers in the South found themselves at a severe disadvantage when buying products from either Northern or foreign manufacturers. The 1828 tariff created a further problem for the South, as it reduced business with England. And that, in turn, made it more difficult for the English to afford cotton grown in the American South. Intense feeling about the Tariff of Abominations prompted John C. Calhoun to anonymously write essays setting forth his theory of nullification, in which  he forcefully advocated that states could ignore federal laws. Calhouns protest against the federal government eventually led to the Nullification Crisis. Background of the 1828 Tariff The Tariff of 1828 was one of a series of protective tariffs passed in America. After the War of 1812, when English manufacturers began to flood the American market with cheap goods that undercut and threatened new American industry, the U.S. Congress responded by setting a tariff in 1816. Another tariff was passed in 1824. Those tariffs were designed to be protective, meaning they were intended to drive up the price of imported goods and thereby protect American factories from British competition. And they became unpopular in some quarters because the tariffs were always promoted originally as being temporary measures. Yet, as new industries emerged, new tariffs always seemed necessary to protect them from foreign competition. The 1828 tariff actually came into being as part of a complicated political strategy designed to cause problems for President John Quincy Adams. Supporters of Andrew Jackson hated Adams following his election in the Corrupt Bargain election of 1824. The Jackson people drew up legislation with very high tariffs on imports necessary to both the North and South, on the assumption that the bill would not pass. And the president, it was assumed, would be blamed for the failure to pass the tariff bill. And that would cost him among his supporters in the Northeast. The strategy backfired when the tariff bill passed in Congress on May 11, 1828. President John Quincy Adams signed it into law. Adams believed the tariff was a good idea and signed it though he realized it could hurt him politically in the upcoming election of 1828. The new tariff imposed high import duties on iron, molasses, distilled spirits, flax, and various finished goods. The law was instantly unpopular, with people in different regions disliking parts of it, but the opposition was greatest in the South. John C. Calhouns Opposition to the Tariff of Abominations The intense southern opposition to the 1828 tariff was led by John C. Calhoun, a dominating political figure from South Carolina. Calhoun had grown up on the frontier of the late 1700s, yet he had been educated at Yale College in Connecticut and also received legal training in New England. In national politics, Calhoun had emerged, by the mid-1820s, as an eloquent and dedicated advocate for the South (and also for the institution of slavery, upon which the economy of the South depended). Calhouns plans to run for president had been thwarted by lack of support in 1824, and he wound up running for vice president with John Quincy Adams. So in 1828, Calhoun was actually the vice president of the man who signed the hated tariff into law. Calhoun Published a Strong Protest Against the Tariff In late 1828 Calhoun wrote an essay titled South Carolina Exposition and Protest, which was anonymously published. In his essay Calhoun criticized the concept of a protective tariff, arguing that tariffs should only be used to raise revenue, not to artificially boost business in certain regions of the nation. And Calhoun called South Carolinians serfs of the system, detailing how they were forced to pay higher prices for necessities. Calhouns essay was presented to the state legislature of South Carolina on December 19, 1828. Despite public outrage over the tariff, and Calhouns forceful denunciation of it, the state legislature took no action over the tariff. Calhouns authorship of the essay was kept secret, though he made his view public during the Nullification Crisis, which erupted when the issue of tariffs rose to prominence in the early 1830s. The Significance of the Tariff of Abominations The Tariff of Abominations did not lead to any extreme action (such as secession) by the state of South Carolina. The 1828 tariff greatly increased resentment toward the North, a feeling which persisted for decades and helped to lead the nation toward the Civil War.